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by Oregon State University Archives Employee Communication: 5 ways leaders can communicate change
I have often wondered about the role of the CEO or head of an organization’s employee communications. My opinion is that no matter what the problem is, even if it is only business as usual, a good communicator as a CEO is critical to the impact of organizational culture in a positive direction.
Let’s start by looking at some scenarios. It may be a merger or acquisition, an organizational crisis, the announcement of annual financial results, corporate social responsibility or even trying to create a culture of innovation.
My thesis is that whatever the problem, here are five ways that your CEO can communicate with employees and achieve positive results every time. Most of the methods listed below involve face to face dialogue to ensure the greatest commitment.
1. > Staff Forums – otherwise known as “Town Halls” These are opportunities for the CEO and executive team to visit employees in all locations and the real problems and concerns of staff and communication the whole situation. Tips for employee communication include the distribution of cards to participants so that issues can be discussed after an interruption of the procedure, adapting the presentation in part to the unique situation in the region including the CEO is visiting and track all the issues that can not be answered at the time.
2. > Site Visits – This is an excellent tool for employee communication for CEO to know exactly the forefront exactly what issues and concerns are of a particular region or department. The key is not just spending time with the team management but also sit down with employees and know what they are at work and invite them to propose innovative ways of doing things differently . CEOs’ rarely spend time communicating with employees and is a way to break the perceptions and encourage two-way communication.
3. > Realization of employees – Another way the CEO can communicate change is to support and encourage employees personally for their achievements. These can be directly linked to the issue at hand and taking the time to recognize powerful agent of change, it sends a strong message to employees that the CEO will reward those who support and are involved in the program change.
<br / 4 – One of the best things a CEO can do during periods of change is to contact his management team. I always found that communication strategies with employees should be classified at different levels and with different strategies in terms of roles and expectations of employees. When we think about change, it is the management team to drive, regional directors, managers of the state’s front-line supervision, it is important that the CEO communicates face to face with the team Management must be very clear about his expectations of them during times of change. An employee communication tip here is that face to face on an individual basis, meetings are held with direct reports to the CEO and the next level down is a very powerful tool and has maximum impact.
5. > CEO Blog – Finally, where would we be if we have not mentioned a certain form of technology communication tools leads. A CEO blog is very effective if used to support and report on the transformation process so that the strategy of employee engagement is underway. For example, the CEO has one on one meetings with the management team, he / she then reports in the blog on key messages and expectations. The CEO began visiting each region and reports back on the blog the main findings and achievements of employees and so on. communication tools to inform employees are always a backup and support for effective communication in progress, communication strategies, employee commitment in paragraphs 1-4 above.
The methods suggested above also achieve another goal often neglected in communications with employees. As this is an opportunity for the CEO to know that people at all levels of the organization really think about a particular issue, it will make the CEO to think differently the next time on importance of communications with employees and will ensure that the communication is addressed to change the planning stage of any major organizational change.

